与人交际互动,与人关系构建。交际互动即交流,关系构建即交友,即人的社交需求是——交流和交友。而有人的地方,就有社交。

Communicate with people and build relationships with people. Communicative interaction is communication, relationship construction is making friends, that is, people's social needs are - communication and making friends. Where there is someone, there is social.

社交:社会上人与人的交际往来(出自《现代汉语词典》,中国社会科学院语言研究所编纂,第六版)。定义包含两部分:人与人的交际互动,人与人的关系构建。

Social: Communication between people in society (from Modern Chinese Dictionary, Chinese Academy of Social Sciences, sixth edition). The definition includes two parts: the communicative interaction between people and the construction of the relationship between people.

答:在网上交流,在网上交友。但作为社交产品的用户,我们的需求不止社交需求,会更多:网络交友,网络交流,增值服务,产品性能。能网络交流和网络交友的产品,都可以称之具有社交属性。

A: Communicate online and make friends online. But as users of social products, our needs are more than social needs, will be more: online dating, online communication, value-added services, product performance. Products that can communicate online and make friends online can be called social properties.

网络交友,在网上和陌生人建立友好关系。和陌生人建立友好关系是交友,和熟人在网上建立联系,不是网络交友,是熟人关系迁徙。

make friends online and build friendly relationships with strangers online. Establishing a friendly relationship with strangers is to make friends, to make contact with acquaintances online, not to make friends online, but to migrate acquaintances.

为了更好的生存和更开心生活,我们构建血缘关系链(血缘相亲),地理关系链(地理相近),利益关系链(利益相关),同好关系链(兴趣相同),情感关系(包含婚姻关系)。

For a better life and a happier life, we construct the chain of consanguinity (blood dating), the chain of geographic relations (geographical proximity), the chain of interests (interest-related), the chain of congenial relationships (same interest), and emotional relationships (including marriage).

血缘关系,血缘相亲的人,包含家人和亲戚;地理关系,地理相近的人,包含邻居,同学和同事;利益关系,利益相关的人,包含客户,粉丝,同事;同好关系,兴趣相同的人;情感关系,自己有好感的人。

A person, including his family and relatives; a person, including his neighbors, classmates, and colleagues; a person, including a client, a fan, a colleague; a person of the same interest; an emotional relationship, a person who has a favorable opinion of himself.

以上五种关系,不是完全隔离的,血缘关系又多是地理关系,家人亲戚大多住在一个地方;有的同学既是地理关系,也是同好关系;情感关系也可以是自己的利益关系,和客户谈恋爱的事很正常。

The above five kinds of relations, not completely isolated, blood relations are mostly geographical relations, family and relatives mostly live in one place; some students are both geographical relations, but also good relations; emotional relations can also be their own interests, and the matter of love with customers is normal.

血缘,地理,利益,同好和情感五大关系中,血缘关系是没办法在网上建立的,其他四个都可以,用户可以在网上结交地理好友,利益好友,同好好友和情感好友。但因为各种原因,用户在网上,更多的是结交同好好友和情感好友,后文只分析用户的同好交友需求和情感交友需求。

Among the five relationships of blood, geography, interests, and good and emotion, blood relationship cannot be established on the Internet, the other four can, users can make geographical friends, interest friends, good friends and emotional friends on the Internet. But for a variety of reasons, users on the Internet, more is to make friends with good friends and emotional friends, the following only analyze the user's needs for good friends and emotional friends.

增值服务,交友和交流之外的价值,有五类:娱乐游戏(比如直播和游戏),信息获取(比如公众号和新闻),工具使用(比如支付和文件传输),便捷服务(比如订餐和挂号),其他价值(比如作为第三方账号登录和红包补贴)。

Value-added services, values other than making friends and communicating, are in five categories: entertainment (like live and game), access to information (like public numbers and news), use of tools (like payment and file transfer), convenience (like ordering and registration), and other values (like logging in as a third-party account and red packet subsidies).

产品性能:下载容易,注册快捷,操作简单,运行流畅,UI美观,交互人性化,产品安全(消息安全,账号安全,财产安全,隐私安全等)等。

Product performance: easy to download, fast registration, simple operation, smooth operation, beautiful UI, interactive humanization, product security (message security, account security, property security, privacy security, etc.), etc.

情感交友,和自己有好感的人建立友好关系,理想结果是成为恋人。用户的需求是:遇到合适的人,与其进行交流,建立友好关系。社交产品能做的,就是为用户提供潜在合适的人,并帮他们建立良好的交流渠道。

Emotional friendship, and their own people to establish a friendly relationship, the ideal result is to become lovers. The user's needs are: meet the right person, communicate with them, and build a friendly relationship. What social products can do is to provide users with potentially suitable people and help them build good communication channels.

何谓合适的人呢?网上很多答案,年龄合适,颜值合适,声音合适,兴趣合适,学历合适,收入合适,性格合适,三观合适等等。这些答案都是对的,但是社交产品需慎用这些参数。本文以两种现象来分析合适用户的人。

What is the right person? Many answers on the Internet, age, face, sound, interest, education, income, personality, three views, and so on. The answers are all right, but social products need to be careful with these parameters. In this paper, two kinds of phenomena are used to analyze the suitable users.

初婚年龄的不断上升,越来越多的年青人晚婚晚育,使得现在有大量单身的男女青年(珍爱网发布的《2019Q1单身人群调查报告》,中国单身人口为亿)。

As the age of first marriage continues to rise, more and more young people are marrying late and having children late, leaving a large number of single young men and women.

跨省婚姻比率上升和同县市婚姻依旧是主流。国家发展,教育提升,交通便利和人口流动等因素,使得越来越多的跨省婚姻出现,也越来越多的年轻人接受跨省婚姻,但基于现实,大部分的婚姻,还是同县,同市和同省的。能找到的数据是2013年的和2010年的(2010年的数据是图表形式,放在下段),根据卫计委在2013年中国流动人口动态监测的数据,外出人群结婚对象的选择以省内通婚为主,跨省通婚占到17%,且跨省通婚中45%都是邻省通婚。跨省婚姻比率上升和本省婚姻依旧是主流,这种现象还将持续很长一段时间,原因非常多,其中一个是很多独生子女为了更好照顾父母不远嫁。

The rising rate of inter-provincial marriage and county marriage remain mainstream. National development, education promotion, convenient transportation and population mobility have led to the emergence of more and more inter-provincial marriages, and more young people are accepting inter-provincial marriages, but based on reality, most marriages are in the same county, city and province. The data available were in 2013 and 2010(in the form of a chart for 2010, in the following paragraph). According to the Health and Family Planning Commission's 2013 data on the dynamics of floating population in China, the choice of marriage among people who went out was dominated by inter-provincial marriage, which accounted for 17% of inter-provincial marriages, and 45% of inter-provincial marriages were in neighbouring provinces. The rise in inter-provincial marriage rates and the fact that the province's marriage remains mainstream will continue for a long time, for many reasons, including the fact that many only children marry to better care for their parents.

按照图中数据,可以近似估算,跨省婚姻的比率以每年1%速度增长,估算现在的中国,应该是25%左右的跨省婚姻,同省婚姻占比75%,同县市的婚姻在60%以上(同省和同县市都是指户口所在地)。

According to the data in the figure, it can be estimated that the rate of inter-provincial marriage increases at 1% per year, and now in China, it should be about 25% of inter-provincial marriage, with 75% of provincial marriage, and more than 60% of the marriage in the same county and city.

大量的适合结婚的青年是单身状态,意味着有大量年青人有情感交友需求(亿单身人口);同县市婚姻依旧是主流,意味着对于很多人,在各自的县市能找到合适的结婚对象。把这两个现象结合,对于大量适合结婚的单身男女青年,在各自的县市,有适合结婚的对象。同县市,这个区域可以适当放大,对于很多单身青年,只要两小时能到达,那就是合适的距离。这两小时指从自己家到达对象家的时间,交通既可以是步行,也可以是汽车。所以,以两小时能到达为标准,合适的对象应该是在同县市或附近县市。

A large number of young people fit for marriage are single, meaning that there are a large number of young people with emotional need to make friends (100 million single people); marriage with the county and city remains the mainstream, meaning that for many people, the right marriage can be found in their respective counties and cities. The combination of these two phenomena, for a large number of single young men and women suitable for marriage, in their respective counties and cities, there are suitable for marriage. The same county and city, this area can be appropriately enlarged, for many single youth, only two hours to arrive, that is the appropriate distance. These two hours refer to the time from their own home to the target home, traffic can be either walking or car. Therefore, with two hours to reach the standard, the appropriate target should be in the same county or nearby county.

大量年青的用户有情感交友需求,合适的对象就在他们同县市或附近县市,他们之间缺的是一条很好的交流渠道,当下主流的情感交友产品,不能很好的给他们提供交流渠道。

A large number of young users have the emotional need to make friends, the right target in their county or nearby county and city, they lack a good channel of communication, the current mainstream of emotional friendship products, cannot provide them with a good channel of communication.

微信“附近的人”没办法为他们提供交流渠道,对于经济欠发达的县市,大量单身男女青年去外地工作,分散在全国各地,不在本县市和附近县市;对于经济发达的县市,大量外来人口,进入了本县市和附近县市。再者,黑产对“附近的人”这个功能严重伤害,导致这个功能丧失了原本功效。

Wechat \"nearby people\" cannot provide communication channels for them, for underdeveloped counties and cities, a large number of single young men and women go to work in other places, scattered throughout the country, not in the county and nearby counties and cities; for economically developed counties and cities, a large number of foreign population into the county and nearby counties and cities. Furthermore, black produces serious damage to the function of \"nearby people \", resulting in the loss of its original efficacy.

Soul的“灵魂匹配”没办法为他们提供交流渠道,“灵魂匹配”的地区匹配侧重同城,用户在注册Soul的时候,地址一般是写的现居地而非户口所在地,没办法把用户同县市或附近县市的人匹配过来。微信用户的地址,也很多是现居地(现在居住的地区,一般是工作和求学的地区)。

Soul's \"Soul Match\" doesn't provide a channel for them to communicate.\" Soul Match \"area matching focuses on the same city. When registering Soul, the user's address is usually the place of residence rather than the place of residence. WeChat users address, but also many are living (now living in the area, generally work and study in the area).

用户对话环境有三种,私密环境(只有用户双方能看见,他人看不见),半开放环境(部分对话他人能看见)和全开放环境(所有对话他人都可以看见)。

There are three types of user dialogue environments: private (only users can see, others cannot see), semi-open (partial dialogue others can see) and fully open (all dialogue others can see).

这两种连接方式都不错,以第一种连接方式里的Soul为例,把“同县市或者附近县市”的用户连接起来,需要新增几个小功能,在用户资料模块,增加用户查看和编辑户口地址功能,在灵魂匹配的筛选设置里面,新增选择同县市,选择附近县市,选择同城,选择全国等功能。具体功能设计会有些复杂,需求分得更细小。

These two kinds of connection are good, take the Soul in the first connection as an example, connect the users of \"the same county city or the nearby county city \", need to add several small functions, in the user data module, add the user to view and edit the account address function, in the soul matching screening setting, add the same county and city, select the nearby county and city, choose the city, choose the whole country and so on. Specific functional design will be somewhat complex, the need for a smaller share.

为了便于读者理解,本文把两小时能到达转换成了“同县市或附近县市”。真实情况不是这个样子的,有些大的地级市,辖下不同县之间的距离比较远,如果道路不发达,两个小时到不了同市不同的县,所以产品在设计功能的时候,地区匹配不能简单的设定为同县市或者附近县市,以真实的情况为准。

To facilitate the reader's understanding, this article converts the two-hour arrival into \"the same county city or nearby county city \". The real situation is not like this, some large prefecture-level cities, under the jurisdiction of different counties are relatively far away, if the road is not developed, two hours cannot reach different counties in the same city, so the product in the design of the function, the area matching cannot be simply set to the same county or nearby county and city, the true situation shall prevail.

“同县市或附近县市”是个很好的匹配参数,优点很多,最大的优点就是顺应用户的结婚规律。缺点也有,对于部分用户,不希望在交友产品上遇见熟人,遇见熟人会让用户感觉到尴尬。合理利用这个参数,对现有的情感交友产品,会有很大的帮助。情感交友不止服务想近距离结婚的用户,还需服务其他用户,所以还需认真考虑其他用户的交友需求。

\"The same county city or the nearby county city\" is a very good match parameter, the advantage is many, the biggest advantage is conforms to the user's marriage rule. There are also shortcomings, for some users, do not want to meet acquaintances on the product of making friends, meeting acquaintances will make users feel embarrassed. Rational use of this parameter will be of great help to existing emotional dating products. Emotional dating not only serves users who want to get married at close range, but also serves other users.

情感交友市场,是个很看上去很美的坑,坑了很多社交产品。很多时候,我们觉得这个功能,那个功能,一定可以帮用户找到恋人,但真实情况,效果不行,不是功能不好,只是这是些功能仅符合了小部分人的需求。恋情达成涉及的因素很多,大多是社交产品无法影响的,用户短期在社交产品上达成恋情的概率不高,更多的时候,社交产品给用户的是希望(能交到恋人)和陪伴(孤独时有人陪)。

Emotional dating market, is a very beautiful looking pit, pit a lot of social products. A lot of times, we think this function, that function, certainly can help the user to find the lover, but the real situation, the effect is not good, not the function is not good, just these functions only meet the needs of a small number of people. There are many factors involved in the achievement of a relationship, most of which are not influenced by social products, and the short-term probability of reaching a relationship on a social product is not high, and more often, social products give users hope (to be able to make lovers) and companionship (to be accompanied when they are alone).

情感交友产品,请一定要重视游戏功能,尤其是双人合作游戏。双人合作游戏在某种意义上说,就是聊天室,引导有共同话题的人进行对话。双人合作游戏,可以促使用户有效交流,提升交友成功率;又可以帮用户排解时间,在用户孤独的时候,有人陪,留住用户。

Emotional dating products, please pay attention to the game function, especially double cooperation game. In a sense, a two-person cooperative game is a chat room that guides people who have a common topic of conversation. The two-person cooperation game, can promote the user to communicate effectively, enhances the friend success rate; also may help the user to solve the time, in the user lonely time, has the person to accompany, retains the user.

有的,腾讯的游戏玩家,不知是否单身,但是情感交友产品的游戏,玩家大多单身,这就是优势,情感交友产品不需要很多游戏,侧重双人合作类的,只要十个就行了。

Yes, Tencent's game players, I do not know whether single, but emotional friends products of the game, players are mostly single, this is the advantage, emotional friends products do not need a lot of games, focus on double cooperation class, as long as ten on the line.

同好交友,用户结交与自己有相似兴趣的人。用户的需求是:遇到相似兴趣的人,与其进行交流,并建立友好关系。

Make friends with others and make friends with people with similar interests. The needs of users are: meet people of similar interests, communicate with them, and build friendly relationships.

当用户侧重兴趣的人时,希望和人互动,产品需要给用户提供有共同兴趣的人,并给他们提供交流的渠道;当用户只侧重兴趣的内容时,希望更多的内容,产品需要给用户提供更多的内容,一个人产生的内容有限,为了给用户提供更多内容,就得给用户提供更多的人,所以产品需要把有共同兴趣爱好的人集中到一起,并给他们自由交流的渠道。

When users focus on people of interest, they want to interact with people, products need to provide users with people with common interests, and channels of communication; when users focus only on content of interest, they want more content, products need to provide users with more content, a person produces limited content, to provide users with more content, they need to provide users with more people, so products need to bring together people with common interests and give them channels of free communication.

生人社交和熟人社交,差异在于产品是否获取用户的熟人关系链。在网上添加的生人好友,少数可以变成熟人,但更多的熟人,是我们生活中熟知的人,相处多年的人,我们知道他/她的名字,相貌,籍贯和喜好等,对于网络好友,我们知道的往往不多。

The difference between strangers and acquaintances is whether the product acquires the user's acquaintance chain. The few strangers who have been added to the Internet can become acquaintances, but more acquaintances are people we know well in our lives, people who have been with us for years, we know his\/her name, appearance, place of origin and preferences, and we often don't know much about online friends.

社交产品获取用户熟人关系链,有两种方式:一种是帮用户构建熟人关系链,另一种是引入用户熟人关系链;第二种是正确办法,QQ和微信都是引入用户熟人关系链。

There are two ways for social products to obtain the chain of user acquaintance relationship: one is to help users build the chain of acquaintance relationship, the other is to introduce the chain of user acquaintance relationship; the second is the correct way, QQ and WeChat are both to introduce the chain of user acquaintance relationship.

生人社交产品,用户侧重交友和交流体验;熟人社交产品,用户侧重交流体验。引入用户熟人关系链,涉及的主要需求是交流,一般情况下,产品更好的交流体验可以引入用户熟人关系链,除此之外,产品增值服务也可以帮助引入熟人关系链(如红包补贴)。

New social products, users focus on friends and communication experience; acquaintance social products, users focus on communication experience. Introduce the user acquaintance relationship chain, the main demand involved is communication, in general, the product better communication experience can introduce the user acquaintance relationship chain, in addition, the product value-added service can also help to introduce the acquaintance relationship chain (such as red envelope subsidy).

在成年人熟人社交市场,微信是做得最好的,高效的交流体验,完善的增值服务,一流的产品性能。那么,成年人熟人社交市场,其他产品还有机会吗?

In the adult acquaintance social market, WeChat is doing the best, efficient communication experience, perfect value-added service, first-class product performance. So, adult acquaintance social market, other products still have a chance?

微信获取了我们所有的关系链,有些关系链是会带给我们社交压力的,而这些关系链用户又不能放弃,很多时候,我们会想逃避这些关系链。如同有的孩子离不开父母,但是会在QQ空间和微信朋友圈屏蔽父母,因为父母会带给他们压力。

WeChat has acquired all our relationship chains, some of which will bring us social pressure, and these relationship chain users cannot give up, many times, we will want to escape these relationship chains. Like some children cannot do without parents, but will be in the QQ space and WeChat circle of friends to shield parents, because parents will bring them pressure.

其他社交产品有机会的,这个机会不是打败微信,而是把用户无压力的熟人关系链迁徙出来,帮用户构建一个轻松的熟人关系圈。

Other social products have the opportunity, this opportunity is not to defeat WeChat, but to transfer the user's unstressed acquaintance chain to help users build a relaxed acquaintance circle.

一个社交产品,一般是先陌生人社交,之后获取关系链,转熟人社交。生人社交重交友,尤其是情感交友,产品初期需要侧重情感交友功能,同时又不能放弃交流体验,必须坚守交流体验。熟人关系链的获取,方式采用迁徙用户熟人关系链,办法采用红包补贴,引入第三方企业来给用户发红包。

A social product, usually first strangers to socialize, and then to get a chain of relationships, to socialize with acquaintances. Social friends make friends, especially emotional friends, the product needs to focus on the function of emotional friends in the early stage, but also cannot give up the experience of communication, must stick to the experience of communication. The acquisition of acquaintance relationship chain, the way to use the mobile user acquaintance relationship chain, the way to use red envelope subsidies, the introduction of third-party enterprises to send red envelopes to users.

社交平台发红包,红包的来源有三个:社交产品发给用户;用户发给用户;第三方发给用户(一般指企业发给用户)。

The social platform sends red envelopes, and there are three sources of red envelopes: social products to users; users to users; and third party to users (generally refers to enterprises to users).

社交产品发红包的目有三个,引导新的用户下载使用本产品,引导用户开通支付功能并绑定银行卡,获取用户熟人关系链;发红包的形式一般是现金;发红包规则很多,因人而异。

There are three items for social products to send red envelopes, guide new users to download and use this product, guide users to open payment function and bind bank cards to obtain user acquaintance chain; the form of red envelopes is generally cash; there are many rules for issuing red envelopes, which vary from person to person.

第三方向用户发红包的目的有两个,销售商品和广告宣传;发红包的形式有三种,现金,打折卡(券),商品;发红包规则很多,因人而异。

The third purpose of sending red envelopes to users is two, selling goods and advertising; there are three forms of sending red envelopes, cash, discount card (coupons), goods; there are many rules for issuing red envelopes, which vary from person to person.

社交平台向用户发送现金卡,用户领取现金卡。现金卡有四种:01.元现金卡,元现金卡,元现金卡,元现金卡。现金卡不可转送他人,不可直接提现,需要转换为现金才能提现。

The social platform sends the cash card to the user, and the user receives the cash card. There are four kinds of cash cards:01. Yuan cash gold card, Yuan cash gold card, Yuan cash gold card, Yuan cash gold card. Cash cards cannot be transferred to others, cannot be withdrawn directly, need to be converted to cash to withdraw.

平台提供一种游戏,“幸运碰撞”(随机抽奖游戏,多位用户共同参与,只有一位幸运者),用户可以向好友发起游戏“幸运碰撞”,每次参与,都需消耗一张现金卡,参与人员的现金卡面额累计等于1元才可以启动游戏,按照一定的规则,随机选出一名胜利者,胜利者获得全部现金,即1元,1元就可以提现了。

The platform provides a kind of game,\" lucky collision \"(random draw game, multiple users participate, only one lucky person), the user can initiate the game to a good friend \"lucky collision \", each time participate, need to consume a cash card, the total value of the cash card of the participants equal to 1 yuan to start the game, according to certain rules, randomly select a winner, the winner can get all the cash, that is,1 yuan,1 yuan can be withdrawn.

同等面额的现金卡可以一起游戏,不同面额的现金卡不可以一起游戏。也就是十位持有元现金卡的用户一起“幸运碰撞”,最终只有一个幸运儿获得全部的1元。

Cash cards of equal denomination can play together, cash cards of different denominations cannot play together. That is, ten users who hold the gold card \"lucky collision\" together, only one lucky person finally got all 1 yuan.

同理,五位持有元现金卡的用户可以启动“幸运碰撞”,四位持有元现金卡的用户可以启动“幸运碰撞”,两位持有元现金卡的用户可以启动“幸运碰撞”。

In the same way, five users of the yuan cash card can start the \"lucky collision \", four users of the yuan cash card can start the\" lucky collision \", and two users of the yuan cash card can start the \"lucky collision \".

用户向好友发起“幸运碰撞”,可以用现金,好友参与游戏也得是现金,使用现金,只限制同等面额,但不限制人数,两个用户只发元也可以,有一位胜者可以获得元现金,现金玩法,需要限额,用户每天参与金额不能超过某个值(有赌博嫌疑,不确定是否违法,读者慎用)。用户之间还可以互发现金红包。

The user initiates the \"lucky collision\" to the friend, may use the cash, the friend participates in the game also must be the cash, uses the cash, only limits the equal denomination amount, but does not limit the number of people, two users only sends the Yuan Yuan also may, has one winner may obtain the Yuan Cash, the cash play method, needs the limit, the user participates in the amount not to exceed certain value every day (has the gambling suspicion, does not know whether is illegal, the reader is careful). Users can also send cash red envelopes to each other.

第三方企业向用户发送红包。第三方企业的目的为了广告宣传,发红包形式是商品卡,商品卡可以兑换真实的商品。商品卡分七个等级,分别是1级卡,2级卡,3级卡,4级卡,5级卡,6级卡,7级卡。

Third party enterprises send red envelopes to users. The purpose of third-party enterprises for advertising, the form of red envelopes is commodity cards, commodity cards can be converted into real goods. The commodity card is divided into seven grades, which are 1 card,2 card,3 card,4 card,5 card,6 card,7 card.

1级卡对应价值元,2级卡对应价值1元,3级卡对应价值10元,4级卡对应价值100元,5级卡对应价值1000元,6级卡对应价值10000元,7级卡对应价值10万元,每十张同类商品卡,可以启动“幸运碰撞”,最后的赢家或得到一张升级卡,比如十位2级卡用户参与“幸运碰撞”,最后的赢家可以得到一张3级卡。

Level 1 card corresponding value yuan, level 2 card corresponding value 1 yuan, level 3 card corresponding value 10 yuan, level 4 card corresponding value 100 yuan, level 5 card corresponding value 1000 yuan, level 6 card corresponding value 10000 yuan, level 7 card corresponding value 100,000 yuan, every 10 similar commodity cards, can start \"lucky collision \", the final winner or get an upgrade card, such as 10 level 2 card users to participate in\" lucky collision \", the final winner can get a level 3 card.

商品卡是可以兑换商品的,一般3级卡就可以兑换商品了,3级卡对应的商品价值基本在10元左右。用户最初获得的商品卡价值不一,有的用户获得1级卡,有的用户可能获得3级卡,但是所有的用户,获得的商品卡至少比商品价值低一级。比如3级商品,那么用户最多可获得2级该商品卡。

The commodity card can exchange the commodity, the general level 3 card can exchange the commodity, the commodity value corresponding to the level 3 card is basically about 10 yuan. The initial value of the commodity card is different, some users get the level 1 card, some users may get the level 3 card, but all users get the commodity card at least one lower than the value of the commodity. For example, grade 3 goods, then users can get a maximum of 2 levels of the goods card.

举例,有五家企业参与,分别是AA奶糖企业,商品是AA奶糖一盒,商品 物流=10元;BB服装企业,商品是BB运动衣一件,商品 物流=100元;CC手机企业,商品是CC手机一部,商品 物流=1000元,DD家私企业,商品是DD床垫一个,商品 物流=10000元,EE是汽车企业,商品是EE汽车一辆,商品 物流=100000元。

For example, there are five enterprises involved, namely AA Milk Sugar Company, and the goods are AA Milk Candy Box. Logistics =10 yuan; BB clothing enterprises, goods is a BB sportswear, goods Logistics =100 yuan; CC mobile phone enterprise, commodity is a CC mobile phone, commodity Logistics =1000 yuan, DD private enterprise, commodity is a DD mattress, commodity Logistics =10000 yuan, EE is the automobile enterprise, the commodity is the EE automobile one, the commodity Logistics =100000 yuan.

每个企业按照等价值原则,发送商品卡,AA奶糖准备了10万元的商品(含物流),也就是有1万份商品,那么AA企业可以发送100万张AA奶糖1级卡,兑换一盒AA奶糖,需要AA奶糖3级卡;同理BB服装企业准备了10万元的商品(含物流),也就是1千分商品,那么BB企业可以发送100万张BB运动衣1级卡,兑换一件BB运动衣需要一张BB运动衣4级卡。

Each enterprise according to the principle of equal value, send commodity card, AA milk candy prepared 100,000 yuan of goods (including logistics), that is, there are 10,000 goods, then AA enterprises can send 1 million AA milk candy grade 1 card, exchange a box of AA milk candy, need AA milk candy grade 3 card; the same BB clothing company prepared 100,000 yuan of goods (including logistics), that is,1 thousand goods, then BB enterprise can send 1 million BB sportswear grade 1 card, exchange a BB sportswear need a BB sportswear grade 4 card.

这些商品卡,可以发给100万个用户,每人一张卡,也可以给50万用户发,每人两张卡,还可以发送给10万用户,每人一张2级卡,一般是每人一张1级卡,为了是让广告受众更广。

These commodity cards can be issued to 1 million users, one card per person, or 500,000 users, two cards per person, or 100,000 users, one level 2 card per person, usually one level 1 card per person, in order to make the advertising wider.

假设有用户收到1张AA奶糖1级卡,那么他可以向有同样商品卡的好友发起“幸运碰撞”,每次都是十张卡一起参与,最后只有一个人获得升级卡,十位持有AA奶糖卡1级卡的用户参与“幸运碰撞”,最后只有一位用户可以获得AA奶糖2级卡,而AA奶糖商品必须的3级卡才能兑换。

If a user receives an AA milk candy 1 card, then he can initiate a \"lucky collision\" with a friend with the same product card, each time with 10 cards, only one person gets an upgrade card, ten users with AA milk candy card 1 participate in the \"lucky collision \", and finally only one user can get an AA milk candy 2 card, and the AA milk candy goods must have a 3-level card to exchange.

所以幸运用户还得寻找其他具有同样AA奶糖2级卡的用户,再来一次“幸运碰撞”,最终的幸运用户,会获得AA奶糖3级卡,这个时候,用户可以兑换商品了,商品会物流发送给用户。

So lucky users also have to find other users with the same AA milk sugar level 2 card, another \"lucky collision \", the final lucky user, will get AA milk sugar level 3 card, this time, users can exchange goods, goods will be sent to users logistics.

每一张卡片,包含三种信息:卡片等级信息,商品兑换规则,商品信息。每一张卡就是一张广告,而且不止一次广告。

Each card, contains three kinds of information: card grade information, commodity exchange rules, commodity information. Every card is an advertisement, and more than once.

这是七次最基本的广告,还可以有更多办法继续增加广告次数。一张卡片,成本元,多次广告,且不止一个受众,真的不贵了。红包不以现金,是以商品作为广告,企业容易接受些。

This is the seven most basic ads, and there are more ways to continue to increase the number of ads. A card, cost yuan, multiple ads, and more than one audience, really not expensive. Red envelopes do not use cash, is to goods as advertising, enterprises are more receptive.

社交平台发送红包,目的为了获取一定量的关系链,发送的形式是现金。社交平台按照一定算法,向用户发送一定量的红包,现金红包,红包面额统一50元。用户需将这个红包发送到一个50人的群里,每个人都可以领取红包,用户本人获得元,其他用户都是元。

The social platform sends red envelopes in order to obtain a certain amount of relationship chain, the form of sending is cash. Social platform according to a certain algorithm, send a certain amount of red envelope to the user, cash red envelope, red envelope denomination unified 50 yuan. The user needs to send this red envelope to a group of 50 people, everyone can receive the red envelope, the user himself gets the yuan, the other users are all yuan.

广告是有效的,成本又不高,很多企业承受的起。企业获得了广告效应,用户获得了意外之财,社交平台获得了用户,皆大欢喜。产品需要给用户生人好友设定一个上限,防止用户大量添加生人好友,第三规则是容易引发用户大量添加生人好友的。

Advertising is effective, the cost is not high, many enterprises can afford. Companies have gained an advertising effect, users have gained windfalls, and social platforms have gained users with great joy. The product needs to set an upper limit to prevent the user from adding a large number of strangers friends, the third rule is easy to cause the user to add a large number of strangers friends.

大部分用户会的,经过前三次红包,很多用户已经添加了部分好友了,50个人的群不大,用户再加点熟人就可以了。元,是一个很小的金额,但也值得很多用户去动手添加好友和建群。红包发到生人群,价值只有元,发到熟人群,价值就是50了,好东西,和关系亲密的人分享,人之常情。

Most users will, after the first three red envelopes, many users have added some friends, the group of 50 people is small, users can add more acquaintances. Yuan, is a very small amount, but also worth a lot of users to add friends and groups. Red envelopes sent to the living crowd, the value is only yuan, sent to the acquaintance group, the value is 50, good things, and close relationship with the people to share, the human nature.

2010年的我,从未想过有一天不再登录QQ,QQ之于2010年的网民,如同微信之于今天的我们。现在很多人不再登录QQ了,QQ做错什么了吗?

In 2010, I never thought that one day no longer log on to QQ, QQ to the 2010 Internet users, like WeChat to us today. Now many people no longer log on to QQ, QQ do what wrong?

没有,只是微信更出色而已。微信很出色,值得各种赞美,但是庞大关系链带来的社交压力,是一直存在的,没有其他产品替代,我们才没有离开,当有其他产品替代时,用户会离开的。准确的说,不是离开,是把部分关系链迁徙出来,微信依旧会是一个高频的社交软件。

No, just wechat is better. WeChat is excellent and worthy of all kinds of praise, but the social pressure brought by the huge relationship chain, has always existed, there is no other product replacement, we have not left, when there are other products to replace, the user will leave. To be exact, wechat will remain a high-frequency social software, not to leave, but to migrate some of the relationships.

熟人社交,重交流体验。其他产品要在交流体验超越微信很难,但是可以做到接近微信。之后只要把用户一定量的关系链迁徙出来,用户会慢慢活跃起来的。

Acquaintances socialize and re-communicate. It's hard for other products to go beyond WeChat in the exchange experience, but it can be close to WeChat. After that, as long as a certain number of user relationship chain migration out, users will slowly become active.

跨省通婚概率一直在增长,学历越高,跨省概率越高,但我相信同县市婚姻还是主流。三观和用户生活地,年龄,受教育程度关联很大,不同学历的人,确实很难对话。

Interprovincial marriage probability has been increasing, the higher the education, the higher the cross-provincial probability, but I believe marriage with the county or city is still mainstream. Three views and the user's place of life, age, education level is very relevant, people with different degrees, it is really difficult to talk.

以前大学生少,只有在发达的经济区才容易见到,一堆大学毕业生去往经济发达地区,在那里生活,然后恋爱结婚。现在大学生很多很多,在自己县市很容易遇见的。

Before the college students are few, only in the developed economic zone is easy to see, a bunch of college graduates go to the economically developed areas, live there, and then love and marry. Now there are a lot of college students, easy to meet in their own counties and cities.

2001年,普通高等学校毕业人数万,假设毕业生22岁,那么他们就是1979年生的,1979年全国人口出生了1700万左右,也就是2001年的大学毕业生,在同龄人中占比%,男女青年在本省遇见一个同学历的人的确很难。

In 2001, there were tens of thousands of graduates of ordinary institutions of higher learning, assuming that the graduates were 22 years old, were born in 1979, with a population of around 17 million in 1979, or college graduates in 2001, representing% of their peers.

到了2018年,全国高校毕业生是820万,往前推22年,就是1996年,1996年出生人口2057万,也就是2018年的大学毕业生,在同龄人中占比40%,这很容易在同县市遇到同学历的人。在同一个地方长大,又差不多年龄,再学历相仿的话,三观合得来的概率很大,恋爱的概率也很大。

By 2018, the national college graduates were 8.2 million, pushing forward 22 years, that is, in 1996, the population of 20.57 million, or 2018, college graduates, accounting for 40% of their peers, which is easy to meet people with the same education in the same county and city. Growing up in the same place, and about the same age, and then similar academic qualifications, the probability of three views is very large, the probability of love is also very large.


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